<div role="article" aria-roledescription="email" style="-webkit-text-size-adjust: 100%;-ms-text-size-adjust: 100%;padding: 20px 0px;margin: 0 auto;"><div style="height:0px;max-height:0px;border-width:0px;border: 0px;border-color:initial;border-image:initial;visibility:hidden;line-height:0px;font-size:0px;overflow:hidden;display:none;"></div><table id="$beacon$"><tbody><tr><td></td></tr></tbody></table><table id="stb-container" role="presentation" style="width:100%;" border="0" bordercolor=""><tbody><tr><td align="center"><!--[if mso]> <table role="presentation" align="center" style="width:630px;background:#ffffff;"> <tr> <td> <div class="outer"> <![endif]--><!--[if !mso]><!--><div class="outer" style="width:100%;max-width:630px;background:#ffffff;margin: 0px auto;"><!--<![endif]--><table width="100%" cellpadding="0" cellspacing="0" style="border:0;"><tbody><tr><td class="stb-text-box" style="padding:0 0;text-align:left;margin:0px;line-height:1.7;word-break:break-word;font-size:12px;font-family:noto sans kr, noto sans cjk kr, noto sans cjk, Malgun Gothic, apple sd gothic neo, nanum gothic, malgun gothic, dotum, arial, helvetica, Meiryo, MS Gothic, sans-serif!important;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;color:#747579;"><table border="0" cellpadding="0" cellspacing="0" style="width: 100%" class="stb-permalink"><tbody><tr><td style="padding:5px 15px 5px 15px;"><div><span style="font-weight: bold; font-style: italic;" class="stb-bold stb-italic">2026-03-18 </span></div></td></tr></tbody></table></td></tr></tbody></table><table width="100%" cellpadding="0" cellspacing="0" style="border:0;"><tbody><tr><td style="height:15px;" colspan="3"></td></tr><tr><td style="width:15px;"></td><td style="height:15px;background: none;padding: 0px;border-top-width:1px;border-top-style:solid;border-top-color:#999999;margin:0 0;"><!-- <div style='background: none;padding: 0px;border-top-width:1px;border-top-style:solid;border-top-color:#999999;margin:0 0;'></div> --></td><td style="width:15px;"></td></tr></tbody></table><table role="presentation" class="stb-one-col" style="width: 100%;border:0;" cellpadding="0" cellspacing="0"><tbody><tr><td style="text-align:center;font-size:0;box-sizing:border-box;padding:15px 15px 0 15px;"><a href="https://www.brpinsight.com/" target="_blank" style="text-decoration: underline; color: #ff5252;"><img src="https://img2.stibee.com/440332_3255129_1772076658653408005.png" alt="" style="width:100%;display:inline;vertical-align:bottom;text-align:center;max-width:100% !important;height:auto;border:0;" width="600" class="stb-center"></a></td></tr><tr><td style="word-break:break-all;text-align:left;margin:0px;;line-height:1.7;word-break:break-word;font-size:16px;font-family:noto sans kr, noto sans cjk kr, noto sans cjk, Malgun Gothic, apple sd gothic neo, nanum gothic, malgun gothic, dotum, arial, helvetica, Meiryo, MS Gothic, sans-serif!important;;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;color:#000000;padding:20px 15px 15px 15px;"><div style="text-align: center;"> <span style="font-size: 20px;"><span class="stb-bold" style="font-weight: bold;">🔎</span></span><br><span class="link-edited stb-bold" style="font-size: 16px; font-weight: bold;">"데이터로 읽는 시장의 흐름, BRPInsight가 엄선했습니다"</span></div></td></tr></tbody></table><table width="100%" cellpadding="0" cellspacing="0" style="border:0;"><tbody><tr><td style="height:15px;" colspan="3"></td></tr><tr><td style="width:15px;"></td><td style="height:15px;background: none;padding: 0px;border-top-width:1px;border-top-style:solid;border-top-color:#999999;margin:0 0;"><!-- <div style='background: none;padding: 0px;border-top-width:1px;border-top-style:solid;border-top-color:#999999;margin:0 0;'></div> --></td><td style="width:15px;"></td></tr></tbody></table><table role="presentation" class="stb-one-col" style="width: 100%;background:#F2E7FD;border:0;" cellpadding="0" cellspacing="0"><tbody><tr><td style="word-break:break-all;text-align:left;margin:0px;;line-height:1.7;word-break:break-word;font-size:16px;font-family:noto sans kr, noto sans cjk kr, noto sans cjk, Malgun Gothic, apple sd gothic neo, nanum gothic, malgun gothic, dotum, arial, helvetica, Meiryo, MS Gothic, sans-serif!important;;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;color:#000000;padding:15px 15px 15px 15px;"><div style="text-align: center;"><span style="font-weight: bold; font-size: 18px;" class="stb-bold">✨ Only BRPInsight 오리지널 콘텐츠</span></div></td></tr></tbody></table><table role="presentation" class="stb-one-col" style="width: 100%;border:0;" cellpadding="0" cellspacing="0"><tbody><tr><td style="word-break:break-all;text-align:left;margin:0px;;line-height:1.7;word-break:break-word;font-size:16px;font-family:noto sans kr, noto sans cjk kr, noto sans cjk, Malgun Gothic, apple sd gothic neo, nanum gothic, malgun gothic, dotum, arial, helvetica, Meiryo, MS Gothic, sans-serif!important;;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;color:#000000;padding:15px 15px 0 15px;"><div><span style="font-weight: bold; color: #722ed1; font-size: 18px;" class="stb-bold stb-fore-colored">📈 2026년 3월 2주차 품절 리포트</span></div><div><br></div><ul style="padding: 0; margin: 0 0 0 30px;"><li><b data-path-to-node="2" data-index-in-node="0">오리지널 수급 불안정</b>: 2026년 3월 2주차 품절 시장은 대체재가 드문 오리지널 의약품을 중심으로 수급 불균형이 두드러지게 나타나고 있습니다.</li></ul><div><br></div><ul style="padding: 0; margin: 0 0 0 30px;"><li><b data-path-to-node="2" data-index-in-node="81">대체 불가 품목 비상</b>: '트렐리지엘립타'와 '헤르페시드안연고'는 동일 성분 대체 약제가 거의 없어 처방 변경이 불가능하거나 현장 혼선이 매우 우려되는 상황입니다.</li></ul><div><br></div><ul style="padding: 0; margin: 0 0 0 30px;"><li><b data-path-to-node="2" data-index-in-node="172">선제적 재고 확보 권고</b>: 수급 지수가 급등한 품목의 경우 도미노 품절 현상이 발생할 수 있으므로, 재고 소진 전 미리 물량을 확보하거나 처방 변경을 검토해야 합니다.</li></ul><div><br></div><ul style="padding: 0; margin: 0 0 0 30px;"><li><p data-path-to-node="6,0,0">"대체 약조차 없는 '트렐리지엘립타' 수급 지수 수직 상승 중, 우리 약국 재고 안전할지 지금 확인해 보세요!"🔎</p></li></ul><div><br></div></td></tr><tr><td style="font-size:0;box-sizing:border-box;padding:20px 15px 0 15px;"><a href="https://www.brpinsight.com/contents-center/3244" target="_blank" style="text-decoration: underline; color: #ff5252;"><img src="https://img2.stibee.com/440332_3290312_1773820046451592851.png" alt="" style="width:100%;display:inline;vertical-align:bottom;max-width:100% !important;height:auto;border:0;" width="600" class="stb-justify"></a></td></tr><tr><td class="stb-cta-box" width="100%" style="clear:both;;"><table border="0" cellpadding="0" cellspacing="0" style="width:100%;"><tbody><tr><td style="padding:20px 15px 15px 15px;border:0;width:100%;text-align:center;"><table class="stb-cell-wrap-cta" border="0" cellpadding="0" cellspacing="0" style="color:#F1F3F5;mso-padding-alt:0px;background:#722ED1;border-radius:500px;border:2px solid #722ED1;mso-line-height-rule:exactly;box-sizing:border-box;text-decoration:none;outline:0px;font-family:noto sans kr, noto sans cjk kr, noto sans cjk, Malgun Gothic, apple sd gothic neo, nanum gothic, malgun gothic, dotum, arial, helvetica, Meiryo, MS Gothic, sans-serif;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;text-align:center;display:inline-table;"><tbody><tr><td style="font-size:0;background:none;border-radius:500px;padding:19px 20px;text-align:center;" valign="top"><a href="https://www.brpinsight.com/contents-center/3244" style="font-size:16px;display:inline-block;color:#F1F3F5;text-decoration:none;outline:0px;font-family:noto sans kr, noto sans cjk kr, noto sans cjk, Malgun Gothic, apple sd gothic neo, nanum gothic, malgun gothic, dotum, arial, helvetica, Meiryo, MS Gothic, sans-serif;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;text-align:center;line-height:1;box-sizing:border-box;mso-line-height-rule:exactly;" target="_blank">상세 리포트 보러 가기</a></td></tr></tbody></table><table align="center" border="0" cellpadding="0" cellspacing="0" role="presentation"><tbody><tr></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table><table width="100%" cellpadding="0" cellspacing="0" style="border:0;"><tbody><tr><td style="height:15px;" colspan="3"></td></tr><tr><td style="width:15px;"></td><td style="height:15px;background: none;padding: 0px;border-top-width:1px;border-top-style:solid;border-top-color:#999999;margin:0 0;"><!-- <div style='background: none;padding: 0px;border-top-width:1px;border-top-style:solid;border-top-color:#999999;margin:0 0;'></div> --></td><td style="width:15px;"></td></tr></tbody></table><table role="presentation" class="stb-one-col" style="width: 100%;border:0;" cellpadding="0" cellspacing="0"><tbody><tr><td style="word-break:break-all;text-align:left;margin:0px;;line-height:1.7;word-break:break-word;font-size:16px;font-family:noto sans kr, noto sans cjk kr, noto sans cjk, Malgun Gothic, apple sd gothic neo, nanum gothic, malgun gothic, dotum, arial, helvetica, Meiryo, MS Gothic, sans-serif!important;;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;color:#000000;padding:15px 15px 15px 15px;"><div style="text-align: center;"><span style="font-weight: bold; font-size: 18px;" class="stb-bold">📰 Daily News Clip </span></div></td></tr></tbody></table><table width="100%" cellpadding="0" cellspacing="0" style="border:0;"><tbody><tr><td style="height:15px;" colspan="3"></td></tr><tr><td style="width:15px;"></td><td style="height:15px;background: none;padding: 0px;border-top-width:1px;border-top-style:solid;border-top-color:#999999;margin:0 0;"><!-- <div style='background: none;padding: 0px;border-top-width:1px;border-top-style:solid;border-top-color:#999999;margin:0 0;'></div> --></td><td style="width:15px;"></td></tr></tbody></table><table role="presentation" class="stb-one-col" style="width: 100%;border:0;" cellpadding="0" cellspacing="0"><tbody><tr><td style="word-break:break-all;text-align:left;margin:0px;;line-height:1.7;word-break:break-word;font-size:16px;font-family:noto sans kr, noto sans cjk kr, noto sans cjk, Malgun Gothic, apple sd gothic neo, nanum gothic, malgun gothic, dotum, arial, helvetica, Meiryo, MS Gothic, sans-serif!important;;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;color:#000000;padding:15px 15px 0 15px;"><div><span style="font-weight: bold;" class="stb-bold"><span style="font-weight: bold;" class="stb-bold">☑️ "듀비에 이후를 노린다"…제네릭이 아니라 ‘포지셔닝’ 전쟁</span></span><span style="font-weight: bold;" class="stb-bold"><span style="font-size: 16px;"><a href="https://www.kpanews.co.kr/news/articleView.html?idxno=531130" target="_blank" style="color: #ff5252; text-decoration: underline;">🔗</a></span></span></div><div><div><br></div><ul style="padding: 0; margin: 0 0 0 30px;"><li style="font-size: 16px;"><span><b data-path-to-node="2" data-index-in-node="0">포지셔닝 경쟁 심화</b>: 종근당 '듀비에'의 특허 만료를 앞두고 시장 경쟁이 단순한 제네릭 출시를 넘어 복합제를 활용한 고도화된 포지셔닝 전략으로 진화하고 있습니다.<br></span><span></span></li></ul><ul style="padding: 0; margin: 0 0 0 30px;"><li style="color: ; font-size: ;'"><span><b data-path-to-node="2" data-index-in-node="91">복합제 중심의 라인업</b>: 후발 주자들은 단일제보다는 엠파글리플로진이나 시타글립틴 등을 결합한 복합제를 통해 치료 편의성과 시장 점유율을 동시에 확보하려는 움직임을 보입니다.<br></span></li></ul><ul style="padding: 0; margin: 0 0 0 30px;"><li><b data-path-to-node="2" data-index-in-node="187">시장 주도권 재편</b>: 기존 TZD 시장을 수성하려는 종근당과 이를 공략하려는 경쟁사들 간의 '치료 조합' 경쟁이 당뇨병 치료제 시장의 판도를 바꿀 핵심 변수로 부상했습니다.</li></ul><div style="text-align: right;"><span style="font-size: 12px;">[약사공론| 26.03.18]</span><br></div></div></td></tr><tr><td style="text-align:center;font-size:0;box-sizing:border-box;padding:20px 15px 0 15px;"><img src="https://img2.stibee.com/440332_3290312_1773820368124824641.jpg" alt="" style="width:auto;display:inline;vertical-align:bottom;text-align:center;max-width:100% !important;height:auto;border:0;" width="400" class="stb-center"></td></tr><tr><td class="stb-cta-box" width="100%" style="clear:both;;"><table border="0" cellpadding="0" cellspacing="0" style="width:100%;"><tbody><tr><td style="padding:20px 15px 15px 15px;border:0;width:100%;text-align:center;"><table class="stb-cell-wrap-cta" border="0" cellpadding="0" cellspacing="0" style="color:#F1F3F5;mso-padding-alt:0px;background:#722ED1;border-radius:500px;border:2px solid #F1F3F5;mso-line-height-rule:exactly;box-sizing:border-box;text-decoration:none;outline:0px;font-family:noto sans kr, noto sans cjk kr, noto sans cjk, Malgun Gothic, apple sd gothic neo, nanum gothic, malgun gothic, dotum, arial, helvetica, Meiryo, MS Gothic, sans-serif;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;text-align:center;display:inline-table;"><tbody><tr><td style="font-size:0;background:none;border-radius:500px;padding:19px 20px;text-align:center;" valign="top"><a href="https://www.brpinsight.com/brand/1853" style="font-size:16px;display:inline-block;color:#F1F3F5;text-decoration:none;outline:0px;font-family:noto sans kr, noto sans cjk kr, noto sans cjk, Malgun Gothic, apple sd gothic neo, nanum gothic, malgun gothic, dotum, arial, helvetica, Meiryo, MS Gothic, sans-serif;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;text-align:center;line-height:1;box-sizing:border-box;mso-line-height-rule:exactly;" target="_blank">단순 제네릭은 끝났다? '듀비에'</a></td></tr></tbody></table><table align="center" border="0" cellpadding="0" cellspacing="0" role="presentation"><tbody><tr></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table><table width="100%" cellpadding="0" cellspacing="0" style="border:0;"><tbody><tr><td style="height:15px;" colspan="3"></td></tr><tr><td style="width:15px;"></td><td style="height:15px;background: none;padding: 0px;border-top-width:1px;border-top-style:solid;border-top-color:#999999;margin:0 0;"><!-- <div style='background: none;padding: 0px;border-top-width:1px;border-top-style:solid;border-top-color:#999999;margin:0 0;'></div> --></td><td style="width:15px;"></td></tr></tbody></table><table role="presentation" class="stb-one-col" style="width: 100%;border:0;" cellpadding="0" cellspacing="0"><tbody><tr><td style="word-break:break-all;text-align:left;margin:0px;;line-height:1.7;word-break:break-word;font-size:16px;font-family:noto sans kr, noto sans cjk kr, noto sans cjk, Malgun Gothic, apple sd gothic neo, nanum gothic, malgun gothic, dotum, arial, helvetica, Meiryo, MS Gothic, sans-serif!important;;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;color:#000000;padding:15px 15px 0 15px;"><div>☑️ <span style="font-weight: bold;" class="stb-bold">도네페질+메만틴 후발약 28개 중 6개 업체만 우판 획득</span><span style="font-weight: bold; font-size: 16px;" class="stb-bold"><a href="https://www.dailypharm.com/user/news/336579" class="stb-underline stb-bold" style="font-weight: bold; font-style: normal; text-decoration: underline; color: #ff5252;" target="_blank">🔗</a> </span></div><div> </div><div><ul style="padding: 0; margin: 0 0 0 30px;"><li><b data-path-to-node="2" data-index-in-node="0">6개사 우판권 획득</b>: 마더스제약 등 6개 업체가 도네페질·메만틴 복합제 후발의약품 시장에서 9개월간의 우선판매품목허가 독점권을 확보했습니다.</li></ul><div><br></div><ul style="padding: 0; margin: 0 0 0 30px;"><li><p data-path-to-node="2,1,0"><b data-path-to-node="2" data-index-in-node="79">치열한 특허 회피</b>: 총 28개사가 2037년 만료 예정인 조성물 특허 도전에 참여했으나, 최종적으로 우판권을 거머쥔 곳은 일부에 불과해 향후 시장 희비가 갈릴 전망입니다.</p></li></ul><div><br></div><ul style="padding: 0; margin: 0 0 0 30px;"><li><b data-path-to-node="2" data-index-in-node="175">생동성 시험 면제 적용</b>: 이번 허가 과정에서 BCS(생물약제학적 분류체계) 가이드라인에 따른 생동성 시험 면제 규정이 처음으로 적용되어 업계의 이목을 끌고 있습니다.</li></ul><div style="text-align: right;"><span style="font-size: 12px;">[데일리팜 | 26.03.18]</span></div></div></td></tr><tr><td style="text-align:center;font-size:0;box-sizing:border-box;padding:20px 15px 0 15px;"><img src="https://img2.stibee.com/440332_3290312_1773820548590880408.png" alt="" style="width:100%;display:inline;vertical-align:bottom;text-align:center;max-width:100% !important;height:auto;border:0;" width="600" class="stb-center"></td></tr><tr><td class="stb-cta-box" width="100%" style="clear:both;;"><table border="0" cellpadding="0" cellspacing="0" style="width:100%;"><tbody><tr><td style="padding:20px 15px 15px 15px;border:0;width:100%;text-align:center;"><table class="stb-cell-wrap-cta" border="0" cellpadding="0" cellspacing="0" style="color:#F1F3F5;mso-padding-alt:0px;background:#722ED1;border-radius:500px;border:2px solid #722ED1;mso-line-height-rule:exactly;box-sizing:border-box;text-decoration:none;outline:0px;font-family:noto sans kr, noto sans cjk kr, noto sans cjk, Malgun Gothic, apple sd gothic neo, nanum gothic, malgun gothic, dotum, arial, helvetica, Meiryo, MS Gothic, sans-serif;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;text-align:center;display:inline-table;"><tbody><tr><td style="font-size:0;background:none;border-radius:500px;padding:19px 20px;text-align:center;" valign="top"><a href="https://www.brpinsight.com/brand/15965" style="font-size:16px;display:inline-block;color:#F1F3F5;text-decoration:none;outline:0px;font-family:noto sans kr, noto sans cjk kr, noto sans cjk, Malgun Gothic, apple sd gothic neo, nanum gothic, malgun gothic, dotum, arial, helvetica, Meiryo, MS Gothic, sans-serif;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;text-align:center;line-height:1;box-sizing:border-box;mso-line-height-rule:exactly;" target="_blank">도네페질 메만틴 복합제 오리지널 '디엠듀오'</a></td></tr></tbody></table><table align="center" border="0" cellpadding="0" cellspacing="0" role="presentation"><tbody><tr></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table><table width="100%" cellpadding="0" cellspacing="0" style="border:0;"><tbody><tr><td style="height:15px;" colspan="3"></td></tr><tr><td style="width:15px;"></td><td style="height:15px;background: none;padding: 0px;border-top-width:1px;border-top-style:solid;border-top-color:#999999;margin:0 0;"><!-- <div style='background: none;padding: 0px;border-top-width:1px;border-top-style:solid;border-top-color:#999999;margin:0 0;'></div> --></td><td style="width:15px;"></td></tr></tbody></table><table role="presentation" class="stb-one-col" style="width: 100%;background:#F2E7FD;border:0;" cellpadding="0" cellspacing="0"><tbody><tr><td style="word-break:break-all;text-align:left;margin:0px;;line-height:1.7;word-break:break-word;font-size:16px;font-family:noto sans kr, noto sans cjk kr, noto sans cjk, Malgun Gothic, apple sd gothic neo, nanum gothic, malgun gothic, dotum, arial, helvetica, Meiryo, MS Gothic, sans-serif!important;;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;color:#000000;padding:15px 15px 15px 15px;"><div><span style="font-size: 18px; font-weight: bold;" class="stb-bold">🔎 더 많은 시장 인사이트가 궁금하다면? </span></div></td></tr></tbody></table><table role="presentation" class="stb-one-col" style="width: 100%;border:0;" cellpadding="0" cellspacing="0"><tbody><tr><td class="stb-cta-box" width="100%" style="clear:both;;"><table border="0" cellpadding="0" cellspacing="0" style="width:100%;"><tbody><tr><td style="padding:15px 15px 15px 15px;border:0;width:100%;text-align:left;"><table class="stb-cell-wrap-cta" border="0" cellpadding="0" cellspacing="0" style="color:#722ED1;mso-padding-alt:0px;background:#ffffff;border-radius:500px;mso-line-height-rule:exactly;width:auto;box-sizing:border-box;text-decoration:none;outline:0px;font-family:noto sans kr, noto sans cjk kr, noto sans cjk, Malgun Gothic, apple sd gothic neo, nanum gothic, malgun gothic, dotum, arial, helvetica, Meiryo, MS Gothic, sans-serif;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;text-align:left;display:inline-table;"><tbody><tr><td style="font-size:0;background:none;border-radius:500px;padding:19px 20px;text-align:left;" valign="top"><a href="https://www.brpinsight.com/contents-center/3077" style="font-size:16px;display:inline-block;color:#722ED1;text-decoration:none;outline:0px;font-family:noto sans kr, noto sans cjk kr, noto sans cjk, Malgun Gothic, apple sd gothic neo, nanum gothic, malgun gothic, dotum, arial, helvetica, Meiryo, MS Gothic, sans-serif;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 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